The 2020 release wave 1 of Microsoft Dynamics 365 Marketing elevates the experience of personalized marketing with multiple third-party integrations for high performance and scalability. Its highlight is the significant reduction in the click count with tools for better content management & customer journey design, and insights for improving relationships.
The Dynamics 365 Marketing 2020 release wave 1 updates include fundamental feature enhancements and performance upgrades. They revolve around campaign automation, demand generation, efficient creation of marketing materials, prospect capture, and extension of engagements. Efforts have been channelized towards cutting down on the involvement of technical experts by empowering marketers with smart automation and recommendations.
Since marketers depend heavily on emails to reach out to their prospects, the wave 1 release offers tools with interface updates for creating personalized emails based on prospects’ transactional data. In addition to generating quality emails, it also saves substantial time for the stakeholders. There are options to prevent outdated emails from being sent out and identify people not receiving emails.
Like all modules of Dynamics 365, Marketing too relies heavily on AI and ML to deliver accurate business insights and extra convenience to users. The wave 1 release of the module introduces AI-backed features that boost the accuracy of targeted marketing efforts, help tweak marketing assets, and improve the conversion rate by maximizing customer engagement.
The latest upgrades make event management an effortless experience with significant improvements in marketing forms, leading to a remarkably efficient registration process.
Some other exciting features of the wave 1 release 2020 that make Dynamics 365 Marketing the best marketing tool include enhancements in Survey tools, Compliance assistance, and detailed analytics of marketing initiatives.
Marketing is the lifeblood of your business. The marketing efforts of your organization have a significant bearing on sales figures. This is why businesses use Microsoft Dynamics 365 Marketing to reach out to their prospects, inform about their offerings, engage them, and help the sales team make a powerful pitch while fostering better relationships with the customer. The latest updates of the Dynamics 365 Marketing module make it even more customer-centric with rich personalized engagement and automation.
The team of Dynamics 365 at Nalashaa can help you leverage the full capabilities of the latest features of the solution. Over the years, our end-to-end services from ideation and implementation to upgrade and support have enabled our global clients to reap rich benefits and realize ambitious growth figures. Reach out to us to know how we can transform the way your marketing team operates and help you maximize your ROI.
Anjan Barman is a technology enthusiast with primary interests in the applications and possibilities of Cloud, RPA, AI, CRM, and the like in modern businesses. He loves exploring how innovations help organizations improve their efficiency while reducing the operating costs and presents the same in an atypical way. His other indulgences are non-fiction paperbacks, oriental music, and cricket.
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