Spring ‘14 release of Dynamics CRM 2013 introduced Social Listening to all Dynamics CRM 2013 Professional License users. How is this Social Listening tool different from the many others which are available in the market today? Microsoft has aimed to deliver the social power to every user of the Dynamics CRM platform. A user maybe a marketer, a sales person or a customer care professional, but each of them can use social listening to serve their professional requirement. This is possible as it integrates to the Dynamics CRM 2013 platform which is accessible across the company.
A social media influenced CRM needs to be aligned with the variety of audience your business caters to. For example, if you have clients spread across different continents and who speak different languages, then it is imperative that the CRM should be able to capture the sentiments for different languages and enable interaction in the different languages. Microsoft social listening has been extended in 5 native languages, so as to capture and analyze the data with natural language processing to determine the type of sentiments being expressed, providing accurate sentiment analysis.
If you already use Dynamics CRM 2013, then starting to use Microsoft Social Listening is a no brainer.
Moving to a centralized platform which is accessible to all business divisions help in building a brand and capturing the true sentiments about the brand on social media.
What should you do on your CRM to utilize the benefits of Social Listening?
Nalashaa has been pioneering in various Microsoft Dynamics CRM 2013 implementations and migration works. Microsoft Social Listening is a tool which will provide a true understanding of your customers and help to build your business through the social web.
Contact us for further queries or integration support.
An engineer by education, foraying into a medley of activities - content, social media and marketing.
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