Dynamics CRM brings exemplary sales process management for an engineering firm


An easy to use, optimized on relationship intelligence solution built on Dynamics CRM platform for the architectural sales process management. Relationship intelligence enabled multidimensional drill down in Dynamic CRM 2013.

Technology Stack

  • MS Dynamics CRM 2013
  • .Net 4.2
  • jquery
  • Backbone.js
  • Javascript MVC

Client Challenge

Our client required the business development cycles in the architectural engineering sector to be improved by incorporating a multidimensional intelligent engine. They also required a flexible configuration, mobile and touch friendly interface, inter-operability and system integration and data synchronization utilities.


Nalashaa developed a niche CRM solution working under CRM 2013 active development phase, building a product which meets the specific requirements of the industry and working to leverage on the strong internal and external relationships. Multi dimensional drill down brought out the true strength of internal and external relationships.