Businesses across industries are undergoing a digital transformation due to an explosion of data. Data is generated from every system, mobile apps, POS, social media posts, and customer-support calls, and through the myriad devices that are connected to the Internet of Things (IoT). Organizations can use this data to gain critical information and generate insights that drive business decisions. As today’s digital transformation continues, businesses are starting to understand that more must be done with data management strategy that goes well beyond receiving and storing this information. Raw data alone does not generate insights to drive business growth. Rather, it’s the analytics and reporting solutions derived from data that creates true value.
If your organization operates in a consumer-centric value chain, you would know that the following are the biggest concerns that business and technology leaders have on their mind.