A global retail chain with numerous stores wanted to bring their merchandise to the online retail segment spreading their reach and brand. To provide an innovative experience in online retail purchase for the customers, while using the highly flexible and optimized backend of existing backend application.
Shopping that was quick and easy. Least number of steps to place and order and complete a transaction. There was an existing backend application which was to be employed to build this online shopping solution. Flexibility was key to work in the present and sustain tweaks for the future.