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Nalashaa Blogs

Catch up on the latest developments and industry trends with blogs on business intelligence, product engineering, AS400, cloud services, and Robotic Process Automation (RPA).

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Event Marketing platform
Does your Event Marketing platform cater to these?

Mar 29, 2019

Event management and marketing has become insanely data driven in the past few years. In fact, all facets of events, be it sponsorship, marketing or organization, providing rich content to attendees (or participants) will become extremely beneficial as this industry matures. Collecting and securely saving data is the key for fut...

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Latest trends in Event Management
Latest trends in Event Management

Feb 26, 2019

Events are no longer seen as a cost component, but rather an opportunity to generate revenue, build brand awareness and long lasting relationships. This is a huge change in perspective, from a ‘white elephant’ to a ‘cash cow’, opening up doors for event marketing and management to bring in data sciences and prove their mettle.Br...

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Artificial Intelligence for Event Management
Artificial Intelligence for Event Management

Apr 13, 2018

Relying on computation for decision-making gives businesses a greater competitive edge. And, we have people talking about AI everywhere, from Elon Musk to Mark Zuckerberg.Event management is no exception and an AI experience will be expected by many. Following are the areas where Artificial Intelligence will play a major role in...

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