Everyone has a mobile phone on them these days. Businesses leaving out their offerings from the mobile screens stand a lot to lose as consumers these days prefer to get their work done in the easiest and quickest way possible. Mobile penetration is unapparelled when compared with any other device.
Apart from the obvious benefits of promising mobility within your solution offerings, there are many other reasons why your software product should be optimized for mobile.
For one thing, internet usage on mobile phones and tablets is now more than on desktop. A Google survey shows that 52 percent of users would engage less with a company because with poor mobile experience.
Make sure the permissions you ask the users are truly required for the smooth functioning of the product.
Engage the audience with notifications. But make sure they convey useful information.
A mobile phone presents physical constraints due to its handy size. Make sure that buttons and tabs are placed where they are easy to access.
Product testing is a method to gauge how effective a product is in terms of its performance.
Following are some of the important product testing methodologies that you can adopt.
There is no greater validation than what a potential user has to say about the product. This is especially true from a UX perspective because it is, after all, about the user experience.
Tracking how users engage with the product could give the necessary insights to improve the software product.
Map how the users have traversed within the product over a period of time. Identify the more commonly visited areas in the product and also note at what point- if any- the users abruptly seem to end the journey.
Introduce meaningful interventions at those point to induce them to journey further to eliminate dropout rate.
A heat map is essentially user engagement data in a visual format. It depicts how the users most, clicks/ scroll across a page. The data is color-coded - the sections of a page visited the most are shown in red while the others appear in blue. Red for hot and blue for cold areas.
Partnering with UI/UX experts is the way to go while designing your software product for the mobile screen. Mobile experience experts at Nalashaa can help businesses navigate through the clutter and realize their business goals and promise a good and intuitive mobile experience. Get in touch with our experts at firstname.lastname@example.org before it’s too late.
Forever curious to know how things work, be it technology or assembling a taco. As an ardent aesthete, I'm always writing, reading, or scrolling. At other times, I'm thinking about writing, reading, or scrolling.