Establishing a memorable software experience through UI/UX

Oct 22, 2021 Shireen Noushad

Experiences are not easy to manufacture, and memorable experiences do not shy away from being difficult to deliver. When it comes to the digital world, experiences matter the most. Since the recent COVID-19 pandemic, services were all given a digital form and the entire world was completely dependent on digital solutions for the longest time – be it shopping, entertainment, education, work, and so on.

By now consumers, as well as businesses, are well aware of the damage a poor experience could do. A solution’s ratings could drop, the business could lose out on clients which would cause a significant dip in the revenue, among others. It is crucial for businesses to promise their clients/end-consumers the best digital experience through their software product.

Conduct research to learn user sentiments

As a business develops its product offerings and brainstorms about the value it must create within the market, it is important for a team to research their users. This would parallelly aid the product development team in coming up with features within the product helping close value gaps experienced by the users.

Businesses can use different modes of research according to their requirements:


The questions to be asked of the user are prepared beforehand. The questions would also be presented to the user in a predetermined order.

Loosely Defined

Here, only the more important questions are predetermined.

Once the user-related information from the research is compiled, businesses can frame the following:


The research might have helped uncover a commonality in the persona of the potential user base - methodical, impulsive buyers, etc. Depending on that, the design of the product, its pricing plans, and its marketing strategy may be optimized.

User stories

The potential users might have painted a picture of their expected journey while using the product. A design can be envisioned to match the expectations.

Before you begin, analyse the competition

The competitor analysis should be done before the project begins. This would help you strategize the design based on insights gathered from the analysis. Not just that, it would also help one familiarize themselves with the current market expectations and gaps – helping to make one’s product better and more efficient.

How to perform the analysis?

Before one even gets to business analysis, organizations themselves must be clear on what they stand for, in order to flesh out their competition. That is why one has to define the parameters about their own business.

Define parameters about your business

  • The core area of operations your business focuses on.
  • Geographical area where the product will be launched.
  • Plan of action to reach your target audience.

Discover your competitors

A carefully designed market study, keeping the conditions shared previously in mind, would help organizations find relevant competitors. Once you have the information, list out the following:

  • The names of the competing companies with basic information including their location of operation and website address.
  • What products do they offer, and how much do they cost?.
  • Their main strengths and weaknesses.

Technical methodologies to craft a good user experience

Crafting a good user experience is more than just good User Interface design. It has to be deeper than the surface. Consideration for optimum user experience must be addressed at the development itself.

Behavior Driven Development

Behavior-driven development or BDD is based on the principle that the behaviors of the users should form the basis of the product design. This is somewhat different from Test-driven development (TDD) which was the norm for quite a long time in software development. In TDD, the product is developed solely based on the technical challenges that should be solved. In BDD, the design is more user-centric.

This shift in approach is in keeping with the modern consumerist tendency of seeking higher levels of customization from the products one uses.

API first design

An API or Application Program Interface is a set of protocols that addresses how different elements of software communicate with each other.

In API-First design, APIs are prioritized. The products are built around an API rather than creating a product first and then introducing an API into it. In this approach, the APIs that are developed are consistent and reusable.

Microservices Architecture

Microservices architecture is a relatively recent innovation in the software development arena. In this, the major function of a software - which could be monolithic in how it is executed at the backend- is divided into multiple components. You could consider each component as a distinct service a software provides.

This makes it easy for multiple developers to work parallelly to create a product, thereby potentially reducing development time.

Partner With Us

UI/UX experts at Nalashaa can help you navigate through your business goals and user requirements and deliver an intuitive and memorable user experience. Get in touch with us at

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Shireen Noushad

Forever curious to know how things work, be it technology or assembling a taco. As an ardent aesthete, I'm always writing, reading, or scrolling. At other times, I'm thinking about writing, reading, or scrolling.