Self Service Business Intelligence: 3 Reasons Why It Makes Sense

Dec 15, 2022 Mohit Sharma

Businesses normally depend on business analysts and data scientists to work with data and derive actionable insights from it. The main aim of Self-service Business Intelligence is to lessen the burden on hands-on data experts, while also enabling those without data experience. It allows teams to directly access and explore data to create insights.

How does it work?

Self-service BI relies on tools that can allow end users such as sales teams, product developers, marketing teams, etc. to filter through data, analyze it and create visualizations and dashboards, to be able to develop insights and drive business outcomes.

How does self-service BI enable organizations?

  1. Improved data literacy

    A majority of employees whose day-to-day doesn’t involve data believe that data is highly complex. Self-service BI makes it easy for such employees to be able to work with data, helps business teams understand what data teams deal with on a daily basis, and eliminates multiple rounds of back and forth between data and business teams.

    Self-service BI provides data literacy to a larger number of employees within the organization, making it easier to collaborate and produce high-quality work.

  2. Quicker decision making

    Instead of using gut instincts, self-service BI helps business teams develop forecasts and visualizations without help from external teams. A reduced data dependency on technical teams helps businesses access analytics on demand, in order to make data-driven decisions. Since non-data teams employ a ‘do-it-yourself' strategy, they are able to gain a deeper understanding of the data to insights process and make quicker decisions.

  3. Easily accessible insights

    With Self-service Business Intelligence, it becomes easy to access customized datasets. In the process, every user becomes someone that can work with data, without just having to depend on technical teams.

    Self-service BI enables users to sort through and filter data quickly, create visualizations, and ultimately derive the insights that can drive outcomes, saving time in the process.

Why choose Nalashaa?

A team that has been offering software services since 2012, Nalashaa’s team of data experts are well equipped to implement your Self-service BI solutions. The customizable Business Intelligence services that we offer help your business get exactly what it’s looking for.

Contact us at, and start your journey with self-service BI today!

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Mohit Sharma

Constantly looking to fuel personal and professional growth, I’m also a wordsmith, a reader, a sports lover, and a fitness enthusiast, who believes that learning via exploration and curiosity is growth's only true form. I use my free time to interact with people from different walks of life, and try to learn about anything under the sun.