Mar 29, 2019
Event management and marketing has become insanely data driven in the past few years. In fact, all facets of events, be it sponsorship, marketing or organization, providing rich content to attendees (or participants) will become extremely beneficial as this industry matures. Collecting and securely saving data is the key for fut...
read moreFeb 26, 2019
Events are no longer seen as a cost component, but rather an opportunity to generate revenue, build brand awareness and long lasting relationships. This is a huge change in perspective, from a ‘white elephant’ to a ‘cash cow’, opening up doors for event marketing and management to bring in data sciences and prove their mettle.Br...
read moreApr 13, 2018
Relying on computation for decision-making gives businesses a greater competitive edge. And, we have people talking about AI everywhere, from Elon Musk to Mark Zuckerberg.Event management is no exception and an AI experience will be expected by many. Following are the areas where Artificial Intelligence will play a major role in...
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